RESOLVE INVESTOR’S CONCERN REGARDING OUTSOURCED SOFTWARE DEVELOPMENT

Key Question: Private Equity firm engaged Osparna to determine if the Machine Learning (ML) based technology platform of a marketing analytics company offered a sustainable differentiated advantage.

Process: Osparna conducted three days of onsite interviews with the Co-CEO, COO, Chief Product Officer, Chief Science and Innovation Officer and VP of Product Strategy.

Question Answered: While there were initial reservations because the company outsourced software development, Osparna became comfortable because the core IP – the ML models – were created in-house.

Deliverables: Osparna’s report, analysis debrief and access to Osparna’s Platform.

Outcome: Based on Osparna’s recommendation, the Private Equity firm tendered an offer to acquire the company.